Rapid advancements in technology have revolutionized the filmmaking industry, leading to changes that filmmakers must adapt to. Upendra, who recently unveiled the poster for his highly anticipated directorial comeback UI, believes that these developments have made the director's role more challenging. The poster release on his birthday, September 18, generated significant excitement among fans. According to Upendra, the audience's opinions are crucial as they have the final say. Regarding his upcoming film, Upendra expresses his desire to delve into unconventional concepts and encourages audiences to engage with the film on a deeper level. Cutting-edge technology has been utilized to enhance the viewing experience and create an immersive atmosphere.